This awareness campaign gives voice to an invisible reality: that of thousands of children who, for various reasons, cannot live with their families of origin.
Through a brief and direct message, featuring a girl who presents herself naturally, the campaign breaks the silence and reminds us that her story is not an isolated case. The fact that more than 17,000 minors live in shelters in Spain contextualizes the problem and appeals to collective responsibility.
Broadcast on television, radio, and digital media, the campaign seeks to raise awareness, generate empathy, and promote foster care as a real, necessary, and transformative alternative, inviting people to learn more and be part of the change through Soñar Despierto.
What happens when prejudice decides who can or cannot shine?
This campaign uses a fictitious talent show as a narrative thread in which several young people audition, but when they mention that they have lived in a shelter, they are immediately prevented from performing. With no chance to show their talent, they are left out by a label that says nothing about who they really are.
With it, we want to denounce a reality that still weighs on thousands of children and adolescents who grow up in protection centers: they are judged before they are even heard.
Inspired by the iconic Zoltar wish machine, this campaign seeks to encourage society to spread foster care with one goal: to ensure that every child grows up in the safe and stable environment of a family.
With this project, we want to send a simple message: "Maybe you can't foster, but you can help us find a family that can".
This campaign revolves around the idea of special glasses, which, when worn, allow us to see the "invisible children": those minors who, living in shelters, are not always on society's radar. Through this metaphor, we want to raise public awareness of the importance of paying attention to this reality, often ignored, and promote the full recognition of their rights.
In Spain, more than 17,000 children and adolescents live in juvenile centers waiting for a foster family.
With this video, for the World Day of Foster Care, we want to send a message: Children living in foster care carry with them a backpack full of experiences. This backpack fills up in many ways: school failure, insecurities, emotional instability... With foster care this backpack does not always disappear, but it is supported by everyone.
For the World Day of Children's Rights we claim the right to DREAM. To dream of a better future, of being able to study without suddenly becoming adults, of feeling accompanied, of being able to build a future for themselves. Because all children should have the same opportunities, regardless of their circumstances.
Communication: